Digital print and marketing services provider Kingsline has installed a Ricoh Pro C7200 sheet-fed toner press to boost its capabilities, maintain momentum and support its customers’ competitiveness, particularly a large charity client. 

Despite the pandemic leading to a 20% drop in work, Kingsline took the opportunity to re-invest and this has allowed it to increase its work with a leading UK charity via a focus on direct mail marketing. The new press complements the existing Ricoh suite of capabilities by increasing colour capacity and resilience, enabling Kingsline to maintain maximum consistency across its offering, which often requires a same-day turnaround for printing services, which include on-demand print materials as well as charity card printing. The new Ricoh press will allow more jobs to be kept in-house, with its media choices and in-line finishing options helping to meet a waide range of client needs.

David Saunders, director at Kingsline, said, ‘I’m pleased to be investing once again with Ricoh. We’ve had a strong partnership for over six years and we can rely on them to challenge us, provide commercial insight and inspiration, as well as advising us on the right technology for our needs. 

‘The effects of Covid-19 have, in part, been a catalyst for our re-investment with Ricoh. Like many printing companies, we’ve spent time considering what we do and how we do it. As a result, now feels like the right time to make investments that will benefit our clients. Our re-investment will enable us to stay competitive in the marketplace, especially considering the shifting customer needs since the start of the pandemic. The Pro C7200 delivers an incredible quality that supports colour and brand consistency for our clients. What’s more, the technology allows us to produce a high-quality print at an affordable cost, which helps to support us during difficult times.’

Simon Isaacs, national sales director at Ricoh, added, ‘I’m delighted to see Kingsline go from strength to strength, with an investment that helps drive their business forward to better support their customers. We’re aligned in our thinking that the best way to future-proof your print business is to be bold and invest in the right areas. The pandemic has, in many ways, highlighted the power of print and as an industry we have to work together for a brighter future. ‘